Virtual Reality and Augmented Reality are the two immersive technologies merging consistently with digital and physical worlds. In the latest dimension, brands have obtained pool of opportunities to come up with unforgettable type of customer experiences. Furthermore, while discussing about IoT i.e. Internet of Things, we should say that the concept plays a major role to strengthen the fascinating effective strived by leading brands to accomplish and provide wonderful experience to their customers. With the consistent increment in the scope of Internet of things in several sectors, experts have predicted that Innovative IoT Technology Trends to Be a Mainstream by the Year 2019. Even data obtained from various connected devices has given brands with relevant information related to preferences of users and common use cases.
Industries and Brands that Thrive on VR, AR and IoT to wow their customers
With the aim to put users at the central part of the digital initiatives taken by a company or a business involves making customers king in the modern digital business. However, a majority of companies and businesses fail to do so because they are able to include personalization only within a limited level, which is insufficient to come up with the required wow effect.
Because of this, modern businesses should essentially target the appropriate audience equipped with innovative and customized type of technological solutions. Until now, our team has found many industries and companies astound international clients successfully with the help of innovative IoT, Augmented Reality and Virtual Reality marketing and promotional approaches, as we have discussed here.
Based on seamless and conservative type of finance industry, large number of participants have started and showed curiosity to embrace Artificial Intelligence, Augmented Reality and Virtual Reality, along with other related innovative technologies. Especially, most of the banks have started with using VR and AR apps to highlight their various digital banking solutions in a 3D environment.
On the other side, a few of them even use it to deliver outstanding customer service or simply accomplish their marketing/promotion services. Especially, most of the reputed banks are using AR to personalize customers’ experience by providing the necessary information. If this is not enough, real estate companies and banks are collaborating to explore many innovative ways to achieve fast track of their mortgage procedures based on highly influenced VR solutions.
For instance, Oman’s National Bank uses AR technology to assist its customers to locate the nearby ATM centers and bank branches, while helps in finding offers and deals while walking down in a shopping mall or at any place in the Oman streets. In the same way, UK’s Halifax Group and Australia’s Commonwealth Bank are assisting their customers in finding homes based on AR technology apps to search for data related to domestic properties available for sale whenever they pass from the respective places. Citi, one of the Citigroup’s global bank members uses HoloLens powered by Microsoft to create various holographic workstations to help their traders. In this way, traders view data in the form of 3D images and presented in holographic sphere shapes placed at top of any virtual workstation to resemble cloudscapes.
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Augmented reality has come up with an entirely new perspective to the automotive/automobile industry. Whether we talk about testing, design, safety or simply providing futuristic type of customer experience, car manufacturers have obtained knowledge related to handling Virtual Reality and Augmented Reality in various aspects related to marketing and promotion. Today, automotive companies have made the complete vehicle lines available virtually to prospects and customers. Even customers may use AR to look displays to boost their driving experience or test drive without actually driving the vehicle.
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Launch of AR apps and VR headsets has made a drastic revolution in the entertainment industry and gained popularity among large number of users. Frequent usage of various mobile devices, VR devices of outstanding looks and improved IoT data availability make the latest technology and technological devices to fit perfectly for the entire entertainment industry.
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Traveling industry is also a well-tried industry that experiences various technological concepts, including AR and VR technologies. Whether you talk about travel agencies, airline companies, hotel groups or any other industry player, each of them have obtained plenty of benefits from innovative Augmented Reality and Virtual Reality programs. Technological apps and internet facility combination lets you to search for the best travel agent in less possible span of time and helps you making journey to any exotic distant country, explore many rare but interesting landscapes, catch sunny rays and many more.
Today, a large number of apparels and accessories brands are providing customers to have a look on various exclusive items available on the store in a simple and easy way. Indeed, with innovative ways, fashion brands today expect to get increased number of audience, satisfied fashion lovers and in turn, massive sales. Especially, in case of retail and fashion sector, AR and VR combination plays a vital role to provide outstanding purchasing experiences to people, thanks to improved self-service abilities. With the integration of speech enablement and natural language process engines, apparels and accessories shopping experience of people have improved significantly. Other than this, customers are now using mobile apps provided by fashion brands or undergo live chat to personalize their overall experiences further. In this way, apparel brands are using virtual technologies to drive massive customer engagement.
AI with AR and VR in Logistic industry
IoT has proved to be an excellent option to track varieties of logistics procedures and performing automated actions on varying levels, whether it is remote level of quality control to shipping in an anticipatory way. The combination of AR and VR backed by IoT has helped many operators and manufacturers to bring improvement in the controllability and traceability by simply visualizing varieties of delivery and shipment procedures.
Rolls Royce, as an automotive giant highlights a captivating type of future concept to converge various immersive technologies with IoT. Accordingly, it has a brick and mortal control centre to manage a big fleet consisting of autonomous vessels remotely across the world. AR technology allows monitoring of drone shifts to navigate by using AI, IoT systems and machine learning.
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AI with AR and VR will be the next big things
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The combination of Artificial Intelligence i.e. AI with AR and VR has become very essential for the success of any business in the modern industry. Reason for this is that VR and AR are emerging technologies often used by modern companies and business organizations, while AI is of huge significance to achieve advancement by large number of modern enterprises. Based on deep connections between AI and AR or VR, integration will bring wide range of opportunities and wonderful experiences. Strong reasons to justify the combination of AR/VR with AI are-
- Latest AI developments, especially in deep learning to foster speech recognition and images on a real time basis
- Increase in availability and reduction of costs related to local storage and processing
- Expansion of network bandwidth to help in improved data streams
- AI availability in the online cloud
Consistent development in latest technology and technological concepts in the form of IoT & AR/VR technologies has brought many significant changes to do business or to deal with customers and/or prospects. Therefore, we can say that the combination of AR, VR and IoT backed by AI will definitely redefine the business in near future.
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