Month: September 2017

Spending Huge Amount Like $158 Million On Redesigning Your Store Doesn’t Guarantee Success! Learn This Lesson from Marks & Spencer’s Story

Everybody talks about the success story of this store. However, there is a story of how a badly made decision regarding the online store business put them at risk of losing their customers. Enjoy this story in order to learn from it and avoid the actions they took in that moment. Let us tell you first, that Marks & Spencer is one of the UK’s best retail brands, selling high-quality clothing, homewares, and food products to more than 33 million customers.

m&S 1Image Source: webtrends.com

In order to expand their range, Marks and Spencers launched a £ 150 million redesign of its public website. However, the redesign that lasted two years, started badly because they threw an 8% decrease in online sales not to mention innumerable customers frustrated and frustrated by the restructuring that many saw pathetic for the large sum of money spent.

It has to consider that the restructuring of the entire web page took in the entire process two whole years. Laura Wade-Gray led a team of 50 software developers and tried an initial innovation approach to redesign this website. This was an idea moving away from the Amazon platform and would strip her of the throne of internet sales, but that did not happen.

M & S restructured from its homepage to its final corner.

One of the most common complaints visitors had was:

They could not register on the site or reset their passwords.

The navigation became very difficult to use and very different from the ones that were accustomed. Finding the objects they wanted was a challenge that many of them became impossible or very complicated.
The articles delivering was sometimes patchy. Some customers had items delivered in the wrong direction or received items that were not from them. Internet commentators were all shouting in unison asking for the old website to be brought back.

Now knowing the most common complaints of the visitors, they will be able to understand and to know the mistakes they committed and that they should avoid.

m&s 2Image Source: digital-tonic.co.uk

The user’s frustrating experience

First, let’s talk about the user experience. Having to re-register their details on a website is going to cause frustration for anyone and that means that visitors leave or open a displeasure from the beginning to the page, but why did these occur? Because their previously stored details were not valid because the new M & S site had started from scratch leaving its database of 6 million users during the transition.
Technical Problems and Errors
Second, there were many technical issues and errors that brought the site making it fall from the launching. These errors were not limited to access to the site but also wreaked havoc on users who wanted to buy and even if they managed to buy, their orders were delivered to random addresses that had not chosen.
In addition, stock numbers were also erratic, which meant that even if the order was successful, visitors were notified that the item was out of stock. These basic usability bugs should have been fixed before the website went public.
Simple tests would have been part of the redesign process so it is disconcerting to see these novice mistakes. This would have a detrimental effect on the visitors’ perception of the new website and the M & E brand.

Too many changes for old customers

Finally, the change that was all the page “overnight” was a big mistake. Ancient clients who had been using the website for years had become accustomed to the UI of the website runs old. Such a dramatic change would mean that they would have to unlearn and relearn how to use the new website. This change must have been much more focused. Larger websites like Amazon also redesign parts of your website quite often, but in a more controlled and thorough manner.

m&s 3.pngImage Source: Daily Mail
In conclusion, M & S had to make usability and exhaustive tests of all the changes made to create the impact they wanted to “innovate” but in the end, the impact they created was very negative, from the frustration of users in the use until you stop using it.

Why you have to migrate with experts?

Because an advice is necessary when a business needs to make a big decision like updating its new online store platform.
Coreway Solution has one of the best teams of web developers in India to update your business with the most extensive and best market segments on the planet.
If you do not decide to improve your business platform online, simply your business would be staying in the past and will not have the possibility of having a high and deep profitability.
That’s why we recommend using our service overall because creates unique experiences through technologies that transform brands to grow their business and make people’s lives better than now.
We have 7 years doing this with a solid reputation among 250 organizations around the world who have been saved more 5MM $ thanks to the innovation of their processes through technology.

Check out our services here: https://www.corewaysolution.com/technical-expertise/shopify-ecommerce-development.html

Increase website conversion? Use the Top 5 Analytics to Increase Your Ecommerce Conversion

Increasing the traffic of our website is certainly a positive aspect of our business. The more visibility and more people know and visit the site much better.

On the other hand, it is a mistake to think that its profitability will improve with attracting more visitors since there is no direct and unequivocal relationship between the revenue generated by a website and the number of visits.

Analytics-1Image Source: designcontest.com

In order to measure more accurately and reliably the profitability of a site, we must measure the results in terms of conversion.

In a web, we talk about conversion when the user accesses and performs that action that we want, such as filling out a form or making a purchase. To see how important it is in monetary terms to carry out actions to improve the conversion, We’ll give you an example:

Investment CPC Clicks% Conversion CPL Leads

Analytics-2Image Source: dailymail.com

If we look at the tables, we can see the change that can occur in a company when the conversion is increased. In both cases, the company has the same investment, CPC, and clicks.

However, the second has increased the number of leads as well as their conversion by 0.20% and has decreased its CPL.

Also if we pay attention to income, we can see that the increase of the conversion by 0.20% has increased the profit account by 700 dollars.

This is a sample of the profitability that you can contribute the work in improving the conversion of your web.

By focusing your efforts on increasing your conversion, you will optimize your efforts and your resources and you will reach your objectives more easily beside increasing revenues.

Analytics-3.jpgImage Source: wallmart.com

For this, it is important to invest time in improving the usability of the page, so that the user feels comfortable and safe when making the purchase, fill out the form etc.

To help you, let’s look at a number of good practices and tips to improve the conversion of your site.

Decrease page load speed

A slow loading speed can cause the user to get tired of waiting or feel insecure to perform any transaction and leave the page.

The decrease in the loading speed can give you an increase up to 66%.

Customize your landing page.

Use a landing page for each campaign and conversion goal and direct it where appropriate. It does not make sense to carry out a campaign on the discount of a certain product and direct it to the home because you will not be fulfilling the expectations that your client has.

Uses web analytics tools

This allows you to keep track of conversion rates, rebound percentage, and locate user leak points in the funnel and conversion for continuous improvement.

Top 5 Analytics Reports

Google Analytics provides some great-preconfigured reports to work with out of the box.

  1. Browser Report

As Peep Laja points out, one of the most common money leaks on websites is an incompatibility with certain browsers. He suggests creating a custom report showing conversions per browser and segmenting the report by the device (mobile, desktop, tablet) so as not to skew your numbers.

Search Engine Watch links to a similar pre-made report in their list of time-saving custom reports. If you’re not selling products on your site you can swap out Revenue and Unique Purchases for conversion and goal value-related metrics.

  1. Visitor Acquisition Efficiency Analysis Report

Avinash’s goal with this report was to organize key metrics that reveal the efficiency and performance of each stream of traffic to a website. You’ll see total sessions, unique users, new users, goal conversion rate and goal value per session, all organized by source and medium.

  1. Customer Behavior Report

This report was created by Peter Van Klinken as part of a contest organized by Avinash Kaushik––Peter’s report was called out as the best, and he won a signed copy of Avinash’s book Web Analytics 2.0. The report reveals how behavior varies between new and returning users in terms of overall traffic, conversion patterns and event completion.

Analytics-4.jpgImage Source: visualy.com

4. Mobile Performance Report

This report is ideal for understanding how well your site is optimized for mobile and where you need to make improvements.

5. Site Diagnostics: Page Timing Report

Switch from the “data” table view to the “comparison” table view in order to compare load time to bounce rate; this allows you to view the bounce rate for each page against the site average.

Analytics-5Image Source: contencrossroads.com

Why do you need Coreyway Solution in order to increase website conversion?

Because we are the team of artisans who create unique experiences through technologies that transform brands to grow their business and make people’s lives better than now. We are an interactive agency with years of experience, exceptional design, detailed development and agile execution strategy makes us unique to choose for your solution.

We will give you a service that will allow you to boost your shop to more than 131 million people have bought from Shopify stores in the last 12 months, as well as a cash back when it comes to making the most of the Shopify Plus platform.

E-Commerce Market Is Moving Multi-Channel Nowadays To Boost Their Sales, And You?

With the growth of technology lots of thing has changed tremendously on all front of ecommerce market and it is rapidly moving into e commerce multichannel.

In addition, there are more and more consumers and ways to sell online. However, there are some clear obstacles involved in selling multichannel that cannot be missed, especially with regard to inventory management and order processing.

Fortunately, there are order management systems (OMS). They are tools that keep everything under control and can make different administrations of multiple channels, warehouses and inventory levels a little easier to manage.

Why the move to multichannel?

Before we get into order management, we first have to ask, “What is influencing this move towards multichannel?”

Consumer behavior is the short answer.

ecommerce-1Image Source: ericsson.com

In the last 25 years, thanks to the ubiquity of the Internet, as consumers we have become accustomed to a more “à la carte” lifestyle. multichannel e commerce is a great tool that has  been applied to how we consume entertainment, how we receive our news and of course, how we buy.

ecommerce-2Image Source: business2community.com

Furthermore, according to a recent PricewaterhouseCoopers research of consumer multichannel behavior, around 74% of US respondents buy goods from the same shop through more than one channel.

Consider that statistic for a moment. Almost three out of every four customers buy from the same retailer over multiple channels. How many channels do you have now?

ecommerce-3Image Source: PwC.com

The consequences for their recruiting and retention tactics are enormous.

Have you lost a repeat customer simply because your items were not available when they shopped on Amazon? If you have a presence on Amazon, are you leveraging your packaging to direct shoppers to the channel you own?

ecommerce-4Image Source: trendwatching.com

Traditionally, the term multi-channel (also known as omnichannel retail) refers to selling both online and offline. Make no mistake, it still does, but multi-channel may now be accomplished online because the number of sales channels available is large and expanding on a monthly basis.

How do internet retailers pick which channels and apps to include in their domains?

We advise businesses to make a decision based on a combination of their personal tastes, known industry statistics, and popular apps among their specific target consumers.

Traditional SMS is still alive and well, but texting in general is essential. 

In fact, 78 percent of consumers who enjoy texting wish they could text businesses on a daily basis. 

As far as we know, the whole human race enjoys texting. According to a Forrester report, “62 percent of business owners fear they would lose ground if social customer service technology is not used in customer support operations.”

ecommerce-5Image Source: bigcommerce.com

So, yes, that’s putting apps like FB Messenger (which has over 1 billion worldwide users) on the table, and let’s not forget Telegram (used by over 100 million people), for instance.

You might consider Viber and WeChat, which, together, have a user base of over 900 million.

Spoiler: No businesses implement these apps manually, these days. There are solutions that allow you to add multiple apps and channels at once, so you don’t have to be extra selective. Don’t worry, that’s why we made this article.

The idea is to piggyback on existing apps that your potential customers are already comfortable using. It saves you the need to ask your customers to download or add new apps and increases the chances of them initiating interactions. More interactions equal more sales. Point made.

ecommerce-6

Image Source: Google

That’s why we recommend using our service overall because creates unique experiences through technologies that transform brands to grow their business and make people’s lives better than now.

Hire Magento Developers in order to improve your business with Multi channel!

5 Simple ways to Drive Holiday E-commerce Sales with Shopify Twitter Buy Button

twitter-button-1Hold onto your chairs (or desks)! Vacations are coming, which means they are probably in hyper-impulsive mode – trying to catch the attention of busy shoppers and get conversions online.

Probably their inboxes are also packed with emails from social media companies, sending them emails and discounts, offering their products designed to appeal to new customers during the holiday rush.

There is a lot of information to filter and they are already starving.

That’s why I’ll save you some space on your mental hard drive considering the options.

Take a look at my suggestions below on how to take the new “Buy” Twitter button, for a trial period, this holiday season.

How does the “Buy” button on Twitter work?

With just a few touches on your mobile screen, Twitter users can now safely purchase products from a Tweet on their timeline – without having to visit the website.

twitter-button-2.jpgSource Image: AMC Theatres

Once you click the “Buy” button, a popup window (like the one in the screenshot below) is displayed, where you can enter your personal and payment information with Twitter, to save them for future purchases.

twitter-button-3.jpgSource Image: Shopify.com

Generate online holiday shopping on twitter in real time with Shopify

In order for your creative flow to flow, Here are scenarios that describe how you can take advantage of the moment your customers are already in the holiday mindset or are actively looking for recommendations on gifts, promotions and offers on Twitter.

  1. Public Events: Think about Thanksgiving or Santa Claus Parades

twitter-button-4Source Image: Ecommerce Hub

Moms and dads are in the middle with their kids to watch the Santa Claus parade. Mom takes a quick picture with the little Susie, on her smartphone and tweet it. Maybe she’s in the Twitter conversation about some TV show through her smartphone – using a holiday parade hashtag.

In fact, “75% of Twitter users, access the app through a mobile device.” In addition, there are extremely numerous conversations about television programs, as the Twitter data below indicates.

While Mom is using the Twitter app, she sees a special Tweet touted on her timeline, through geographic targeting that recognizes she is in the area near the parade.

Alternatively, you could discover promoted Tweets through a hashtag based on related events or keyword offering a limited time discount on holiday gifts, for parade viewers, on their website.

Mom knows Susie wants the train they are offering, so she clicks the “Buy” button and voila!

She can cross out that gift from her shopping list – all while singing the lyrics of Frosty the snowman with the other parents and children in the crowd.

  1. Public that is in the “Showroom” of a store

A customer walks into a Best Buy store (I promise this is not the start of a joke) to review laptops. But then, when they find the model they want to buy, they search through their smartphone on the internet or ask their peers for help through social networks to find the best price.

This mobile shopping behavior is commonly known as Showrooming.

Moreover, while “50% of smartphone owners say they have researched prices in a store, 33% of them say they want to buy the product from one of their competitors.”

twitter-button-5Source Image: Guilty.com

That exact time, when a customer is with his phone in the store, is a great opportunity for Best Buy to offer them a special discount online to motivate them to buy the laptop immediately, instead of going to buy it at Walmart. Using Twitter, retailers can target exposure buyers by location (if they are already in your store or area at that time), or by using keywords – if the customer tweets that they are looking for a product that you sell.

  1. Public according to the device you use, which follows Black Friday and Cyber Monday offers.

Does your online store sell smartphones and tablets? Many of your customers and prospects will be in the market to upgrade their devices on Black Friday or Cyber Monday.

However, it is important to consider that your competitors can offer bids well before Black Friday.

In fact, the following table shows that new deals and device purchases actually happen in early November and reach the peak of the weekend prior to Black Friday.

twitter-button-6.jpgSource Image: Localytics.com

So be sure to take advantage of the opportunity and use information from devices that your followers and/or Twitter users use to attract them, they may have older devices or operating system versions, and they can be offered a special offer so that Update your phone or tablet with your online store.

  1. Redirect mobile site visitors who did not complete a purchase

If you are an experienced online marketer, this concept is probably quite obvious. But in case you need a refresh, redirection involves delivering a special offer through online advertising to customers who visited your website and read a product page, or added something to your shopping cart, but did not buy it.

The beauty of integrating Twitter’s “Buy” button with your re-targeting campaign is that you no longer have to send those people to your online store to complete a purchase.

  1. Public-based climate for local vacation shoppers: Think Blizzard or Polar Vortex

twitter-button-7Source Image: Ecommerce Hub

Does your online store sell jackets from Canada Goose, Manitobah Mukluks or other cold-weather products?

A good time to get customers to buy these products is when they are at least 20 degrees outside and they need a new winter jacket, boots, and maybe even a snow blower right now.

Maybe he’s just tweeted about how he “dies of cold.” Or, maybe you know that the city you live in is having a big blizzard today.

Either way, you can monitor the weather coming alongside the holiday season and create a “Buy” Twitter promotional button that fits the needs of your local customers.

twitter-button-8.jpgSource Image: Shopify.com

To start using Twitter’s “Buy” button on Shopify, simply add the Twitter sales channel with the Shopify administration settings. Then click on “Tweet Tweet” through the Shopify control panel.

Since this feature is still so new, the possibilities are endless.

Can you be one of the first retailers to save your mobile customers valuable time this holiday season? If you have additional questions or concerns about using the Buy button feature on Twitter, leave a comment below or contact the Shopify Plus team directly.

Read in the next posts, the great and moving stories of customers that have reached their maximum level thanks to Shopify Plus.

How A Large Retail Company Increased Their Online Sales By 40% While Saving $100k By Simply Migrating From Magento To Shopify

Average person makes 773,618 decisions in a lifetime however only a
handful of them will ever change the lives of many people and organizations.

Therefore, in this post, we recommend reading the amazing achievements
Character.com a British apparel & giftware company
that tried Shopify and it changed the entire course of their
business forever!

It was incredible, without words. All the change that arose for the company!” That’s what their board said when they were asked about the experience of migrating from Magento to Shopify. let’s take a closer look at this incredible story.
migrating-magento-to-shopify

Image Source: Character.com

The first thing you should know is that Character.com is a large retail corporation in England that sells toys, giftware and adult’s
& children’s clothing through multiple outlets. Before they were
part of Shopify as merchants, they used to sell through
various online marketplaces & channels and as they grew, they felt
the need to develop their own channel with a stunning web page.

migrating-magento-to-shopify-1.png

Image Source: Character.com

Earlier, their website was handled through Magento. However,
as their volume of sales grew, restrictions of the platform and
began to complicate management of critical processes required
by the online store to meet needs and expectations of their customers.

For these reasons, they were encouraged to migrate to a stable cloud
commerce platform – Shopify, which represented a much superior alternative with more inbuilt characteristics in favor of the customer
satisfaction and for easy operation of the online store especially during
peak demand.

Another important detail you must not forget that as the
number of shoppers in a Magento store increase, it
becomes more and more expensive to maintain the servers. Therefore,
the British company decided to migrate to Shopify and this
transformation drove in many positive numbers in short months.

migrating-magento-to-shopify-2.png

Image Source: Character.com

Looking at this, it’s hard not to be encouraged
to migrate from Magento to Shopify.

Over time, Character.com has saved thousands upon thousands of dollars,
since the Shopify platform has a simpler yet more dynamic mechanism.
At the same time, it has a series of innovations ranging from the checkout procedure to the safe selection of payment methods. It is a simple to use and versatile platform for the needs of the high growth shops and International market.

What did Character.com people do to begin this migration?

They looked for an expert team that could help them to make this migration in a safe and reliable way, adapting all the capacities of the business to the Shopify platform benefits.

migrating-magento-to-shopify-3.png.jpgImage Source: Character.com

This migration saved them thousands of dollars, helped them get new
customers and as of today they one of the most famous online
stores in the UK.

Their success could be concentrated in two decisions they took:1.To take the suggestion of the migration of Magento to Shopify
2 To hire an expert team for the migration, soon!. try Shopify to boost your business today!

If Character.com were so successful in such a short time, why wouldn’t your company succeed?

We are here to serve you!

Why migrating to Shopify with Coreyway Solution?

Coreyway Solution is a certified Shopify development company, who will unlock hidden advantages learned from hundreds of migrations between
Magento and Shopify in order to optimize your business.
The features include:

Simple interface: Easily manage your products within Shopify now. You could upload photos, add new products, edit your inventory, and much more.

Technical Assistance: We are here to help you 24 hours a day, 7 days a
week. You can email us or call our dedicated support team if you have any problems.

Professional templates: You will have professional templates or you can also use your own design made by us. You will have complete control over the look of your store through administrator settings and themes.

Best online business: Track real time analytics on all orders.
Analyze the history of customers to have a better relationship with your
customers and guide your marketing campaign.

migrating-magento-to-shopify-4.png.jpgImage Source: Character.com

Shopify services

Coreyway Solution has the best Shopify web developers’ team to boost your business; we are also a Shopify development company who is certified with services such as Shopify development services and Shopify plus pricing.

Come with us and join the amazing Shopify experience.

Grow Your Sales By Optimizing The Checkout Process at Shopify Plus

In the advancement of technology, it is very important to know that one of the things that the client is looking for is the trust that must be between the web services platform and the security of their financially confidential information.

However, is trust one of the most important things for a customer when they are using an e-commerce application?
Well, it’s not one of the most important things, IT’S THE ONLY THING THAT IT’S IMPORTANT TO GENERATE THE CUSTOMER’S TRUST!

Do you feel that your organization has this level of trust in your online stores?

Are there alternatives to optimize your checkout process as well as your sales?

Of course, there are ways! There are platforms like Shopify Plus, which offers many competitive advantages for your organization, especially when users must share their confidential financial information. Notice how Shopify Plus has grown up in these few years:

shopify-plus-blog-1

Image Source: Shopify.com

More than 2,500 companies that are currently influential in the world, have already migrated their eCommerce services platform to Shopify Plus. This has brought to Shopify Plus, experiencing new member growth of 126% annually.

This has brought a great deal of confidence to the contracting companies and their customers as it has driven many companies to enter and even stay on the Fortune 500 list.

All this, because they have managed with confidence, a volume of sales ranging from 1MM of dollars, to large sums that fluctuate in the 500MM of dollars, according to with www.shopify.com.

All this, thanks to the optimization of one thing: THE CUSTOMER’S EXPERIENCE WHEN HE BUYS GOODS AND SERVICES BY The INTERNET!

shopify-plus-blog-2.pngImage Source: geniusecommerce.com

Do you still consider that it is not necessary to migrate to Shopify Plus?

In this case, various inquiries made by Shopify Plus developers, have told them that one of the critical points in any existing platform has been the Checkout process.

The Checkout process means everything that happens from the time a user decides to buy a product, until it makes the purchase effective through a payment.

shopify-plus-blog-3
Image Source: sendowl.com

Engaging best shopify experts for your business

From Coreyway Solution, we explain what elements provide that trust and why these ones have made Shopify Plus very important today and in which we are experts:

Simplicity: the platform is very friendly to be handled by both the merchant and the user.

Logic: the platform has a very logical presentation that leaves nothing to chance to guess for the customer or the merchant.

Security: this means that data is stored on reliable servers, away from hackers, 100% guaranteed.

Navigable: supports many languages and devices too, responding to globalization.

Reliability: Having all the authorizations and being under all existing financial regulations, this platform is the most reliable now.

What would your company gain by being part of the Shopify Plus experience?

-Different sales channels integrated directly into the dashboard of your store.
– 100+ payment gateways including mobile, social, and Shopify Pay payments in a single field (recent innovation).
– A wholesale alternative in a personalized way for all those customers who buy in high volume.
shopify-plus-blog-4.pngImage Source: shopify.com

However, the most important advantage for the Checkout process is that in the past, customers were automatically redirected to a general site called Shopify Payments. However, they have improved so much, that customers will no longer be redirected to checkout.shopify.com to complete their purchase, that is, they will remain throughout your visit to your store (from entry to checkout) always under your store’s domain.

This applies to all merchants, regardless of the Shopify plan that the store has and that change, will be applied automatically.

How will your Shopify Plus experience with Coreyway Solution be better?

It is very simple, we are a Shopify development company where you can customize your Shopify Plus according to your business needs. We will tailor your store as the business requires with our shopify website design service.
This will allow your business to share the stage with more than 275,000 online stores in approximately 150 countries and currently enjoys the trust of brands like Budweiser, Tesla Motors, Red Bull, LA Lakers, New York Stock Exchange, GoldieBlox and many more.

Shopify merchants reach 175 countries and are expanding on every continent

shopify-plus-blog-5.png.gifImage Source: shopify.com

What do you expect to contact us?

We will give you a service that will allow you to boost your shop to more than 131 million people have bought from Shopify stores in the last 12 months, as well as a cash back when it comes to making the most of the Shopify Plus platform.

Know the following posts, the most interesting stories of how common business, have managed to maximize their sales and have reached impressive levels of profits, just by being well advised with the best.

Coreyway Solution is a shopify development india company, know our shopify development plans here:
https://www.corewaysolution.com/technical-expertise/shopify-ecommerce-development.html

The Coreyway Solution Experience?

We are a 7 years’ experience company with a solid reputation among the more than 250 organizations around the world that are part of our portfolio of clients, who have been saved more 5MM $ thanks to the innovation of their processes through technology.

Read in the next posts, the great and moving stories of customers that have reached their maximum level thanks to Shopify Plus.