With the growth of technology lots of thing has changed tremendously on all front of ecommerce market and it is rapidly moving into e commerce multichannel.
In addition, there are more and more consumers and ways to sell online. However, there are some clear obstacles involved in selling multichannel that cannot be missed, especially with regard to inventory management and order processing.
Fortunately, there are order management systems (OMS). They are tools that keep everything under control and can make different administrations of multiple channels, warehouses and inventory levels a little easier to manage.
Before we get into order management, we first have to ask, “What is influencing this move towards multichannel?”
Consumer behavior is the short answer.
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In the last 25 years, thanks to the ubiquity of the Internet, as consumers we have become accustomed to a more “à la carte” lifestyle. multichannel e commerce is a great tool that has been applied to how we consume entertainment, how we receive our news and of course, how we buy.
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Furthermore, according to a recent PricewaterhouseCoopers research of consumer multichannel behavior, around 74% of US respondents buy goods from the same shop through more than one channel.
Consider that statistic for a moment. Almost three out of every four customers buy from the same retailer over multiple channels. How many channels do you have now?
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The consequences for their recruiting and retention tactics are enormous.
Have you lost a repeat customer simply because your items were not available when they shopped on Amazon? If you have a presence on Amazon, are you leveraging your packaging to direct shoppers to the channel you own?
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Traditionally, the term multi-channel (also known as omnichannel retail) refers to selling both online and offline. Make no mistake, it still does, but multi-channel may now be accomplished online because the number of sales channels available is large and expanding on a monthly basis.
How do internet retailers pick which channels and apps to include in their domains?
We advise businesses to make a decision based on a combination of their personal tastes, known industry statistics, and popular apps among their specific target consumers.
Traditional SMS is still alive and well, but texting in general is essential.
In fact, 78 percent of consumers who enjoy texting wish they could text businesses on a daily basis.
As far as we know, the whole human race enjoys texting. According to a Forrester report, “62 percent of business owners fear they would lose ground if social customer service technology is not used in customer support operations.”
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So, yes, that’s putting apps like FB Messenger (which has over 1 billion worldwide users) on the table, and let’s not forget Telegram (used by over 100 million people), for instance.
You might consider Viber and WeChat, which, together, have a user base of over 900 million.
Spoiler: No businesses implement these apps manually, these days. There are solutions that allow you to add multiple apps and channels at once, so you don’t have to be extra selective. Don’t worry, that’s why we made this article.
The idea is to piggyback on existing apps that your potential customers are already comfortable using. It saves you the need to ask your customers to download or add new apps and increases the chances of them initiating interactions. More interactions equal more sales. Point made.
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That’s why we recommend using our service overall because creates unique experiences through technologies that transform brands to grow their business and make people’s lives better than now.
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