Key Results & Impact
Measurable outcomes that demonstrate the success of this project
Improvement
Faster
Key Impact Highlights
#1 Rankings in key local search areas
20% Faster Website Speed
5X Increase in Visitors
Overview
Orabel has established itself as one of Canada's emerging leaders in beauty and cosmetics. Their product catalog expands rapidly, their customer community is active and loyal, and their online brand presence is strong. But when you're pioneering the beauty market, technology must evolve as fast as your customers do. To sustain their growth and offer a superior shopping experience, Orabel needed a stable, scalable, and modern ecommerce foundation.
Project Details
Location
Canada
Industry
E-commerce & Beauty
Team Size
12+ Specialists
Duration
9 months
Client
Orabel
The Challenge
Delivering exactly what modern shoppers expect — when they expect it — at a price they can afford is the core of ecommerce success. But achieving this is impossible without reliable technology. Orabel faced several issues:
Their webstore slowed down dramatically whenever new SKUs were added
High bounce rates due to slow loading pages
A painfully long checkout process, causing serious cart abandonment
Website performance dropped during traffic spikes
Customers demanded smooth navigation, fast browsing, and easy payment options
These challenges affected sales, user satisfaction, and overall brand trust. Frustrated with ongoing technical problems, Orabel turned to the team they trusted most — Coreway — to rebuild their digital storefront and bring their brand vision to life.
Our Solution
Coreway partnered closely with Orabel to realign their digital strategy and deliver a future-ready ecommerce experience.
1. Technology Assessment & Migration
Using analytics and performance audits, we identified the root issues: High bounce rate caused by slow pages, checkout abandonment due to lengthy funnels, and platform limits restricting scalability. We recommended a complete migration to Magento 2, a robust and scalable enterprise-grade ecommerce platform.
2. Full Website Migration & Optimization
Coreway took full responsibility for: Migrating the website from the old platform to Magento 2, rebuilding the architecture for speed and stability, optimizing server performance and caching, and reducing page load time significantly.
3. Enhanced UI/UX for Superior Shopping Experience
To elevate user engagement, we redesigned: Product listings, navigation and filters, checkout flow, and mobile responsiveness. Every enhancement was driven by behavioral analytics and customer expectations.
4. SEO & Brand Communication Overhaul
Coreway optimized: Meta tags and on-page SEO, technical SEO structure, content flow, social media link visibility, and brand communication across pages and channels. This improved Orabel's visibility across search engines and local markets.
"The details are not the details. They make the design."
— Charles EamesTechnology Stack
Cutting-edge technologies powering innovative solutions
Magento 2
PHP
MySQL
Elasticsearch
Redis
Varnish Cache
Impact Delivered
Within the first quarter of implementation, Orabel saw extraordinary improvements:
#1 Rankings in key local search areas
20% Faster Website Speed
5X Increase in Visitors
3X Increase in Sales
"Coreway didn't just fix performance issues — we helped Orabel scale into a thriving, high-conversion ecommerce brand."
Team Member
I got a much better website, which is not bugging anymore. It's way faster than before and now I also have better SEO. I know that because my site and my social links now rank on top everywhere. That's amazing! I am not a developer so all this technology stuff sounds Greek to me. That's why I used to be wary of freelancers — they gave poor quality and charged me a fortune. But Varun and Coreway are someone I can completely rely on. I trust you with any of my development projects because I know you'll never rip me off like others do. Thank you for making my webstore awesome again and increasing my sales. :)