Month: October 2017

Why Are Merchants Moving To Shopify Plus? Here Are The 10 Main Reasons To Migrated To Shopify Plus And Boost Sales

Many companies need to migrate Shopify plus, as there are great programs like Magento, which have done a lot for the improvement of online stores. However, in Coreway Solution we believe that a Magento to Shopify migration is necessary because of the latter, offers many options to improve your trade.

shopify-1Image Source: shopifyplus.com

After seeing these 10 reasons, you’ll want to hire Shopify plus developers.

  1. Cost-Effectiveness– Smaller companies and startups will enjoy the value for investment that Shopify offers as a whole; the platform’s most basic functionality starts at just $29 per month. This includes enterprise-level hosting and environment updates and management. Shopify Plus added functionality and support are also competitively priced.

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Image Source: shopifyplus.com

  1. Scalability – The platform offers limitless scalability and extensive APIs, making it a good investment for fast-growing and larger companies who may have worries about hitting the ceiling elsewhere. Unlimited bandwidth provides reassurance over your site’s performance during peak traffic times.”

shopify 3Image Source: shopifyplus.com

Shopify allows us to scale and be creative with promotions, without having to require a developer on our disposal. We also never have to worry about our site being down during crazy traffic spikes. Our site is always up, which means we’re always ready to sell and make money, 24/7.” – Charity Gerke, Marketing Manager at US elite gear

  1. Easy Customization – The platform’s intuitive drag-and-drop editor allows businesses to build on-brand, highly customized sites without coding knowhow. Moreover, for the well-versed in web programming, its scripting capabilities allow you to create custom functionality for your store with ease.
  2. Mobile-Friendly – the platform’s fully responsive website themes ensure that your e-commerce store is designed for mobile. Plus, its Responsive Checkout functionality is free to all users and deemed one of the best in the business.

shopify 4Image Source: shopifyplus.com

  1. Unlimited Products and Inventory – Pretty self-explanatory: whatever pricing plan you’re on, you’ll never reach a limit on how many products you can sell on your site.
  2. Payments – Shopify Plus has its own payments tool available to all its customers as a standard, dissolving the need for businesses to add the cost of third-party payment providers to their store bill.                                 shopify 5Image Source:Google
  3. Vetting – Shopify vet every app and plugin before it gets added to their marketplace to make sure it’s safe and optimized for use by its customers. Plus, with an extensive list of apps to aid everything from marketing to accounting, you’ll never be spoilt for choice. Anything you can’t find can be commissioned for the build.
  4. Security – Shopify Plus’ is Secure Sockets Layer (SSL) and Level 1 Payment Card Industry (PCI) compliant, providing your customer data with the same level of security as a bank. Customers shopping on your store will also be able to see the green lock icon, instilling trust in your brand from the off.
  5. Graduated Pricing Plans – Shopify pricing structure is transparent from the off and shows a clear path of progression which you can pass on to your decision-makers with confidence. A graduated price plan means you’re only paying for the level of functionality you need.

shopify 6Image Source: shopifyplus.com

  1. Knowledgeable Community – Whether you want to learn how to build something, commission a tailored piece of tech, or simply ask about abandoned carts, Shopify e-commerce forums and Experts Directory provides access to professional and technical support for every customer need.

If you’re already a Shopify or Shopify Plus customer, you can connect your e-commerce store to dot mailer using Commerce Flow. To find out more about platforming to Shopify Plus, head to their website.

Planning For the Flash Sale? Good Idea! Here Few Tips to Run a Successful Flash Sale Which Can Boost Your Sales By 236% and More

When you combine email marketing with a good idea and solid data, the results can be tremendous, and those results could be just the beginning.

Case-Mate tested a flash sale in early December and increased its revenue by 236%. Then the team relaunched two weeks later and more than doubled the conversion rate of the first sale. Discover how the team created the first sale and adjusted the second to climb higher. So lets understand

What exactly is a flash sale?

A flash sale is when an online store offers significant discounts or promotions for a limited time. The primary goals of a flash sale strategy are to entice online shoppers to buy on the spur of the moment, increase short-term sales, or sell excess inventory.

Flash sales differ from regular online sales in three ways:

  •         Discounts and promotions are significantly better than what your company normally provides.
  •         A flash sale has a much shorter time frame than your online flash sale store’s regular sale window.
  •         A limited number of products are available for purchase, which is frequently combined with limited stock availability.

Flash sales are particularly popular on Black Friday and Cyber Monday, but they can entice online shoppers at any time. Some websites even use “daily deal” flash sale website as their primary revenue model (though not without some drawbacks).

flash-sale-1Image Source: conversionxl.com

Case-Mate CHALLENGE

December is an important 1month for retailers, and not just because of the Christmas shopping frenzy. It is also their last chance to try ideas for next year.

Case-Mate – a designer, manufacturer and retailer of premium smartphone cases – wanted to try out a new promotion in early December. The marketing team was leaning toward a flash sale. “A lot of people on the team had seen flash sales from other companies and had bought them based on flash sales,” said Ruth DeFeo, Email Marketing Manager, and Case-Mate.

Because email marketing often carried the load on Case-Mate promotions, DeFeo knew the channel would be the main driver of the campaign. The team had never made a flash sale offer and would have to start from scratch.

flash-sale-2Image Source: marketingsherpa.com

CAMPAIGN

Case-Mate planned to launch the 12-hour sale on December 7. The campaign was a great success. The team reorganized its December marketing calendar to launch another flash sale two weeks later.

The Team Took Four Steps:

Step 1. Release Time Carefully

A 12-hour sale does not give customers much time to receive a message and make a purchase. Case-Mate had to carefully watch the flash sales to avoid a flash in the pan.

The team dug in their data for time to sell:

flash-sale-3Image Source: case-mate.com

Time of the day

The team reviewed their website analysis and found that site visitors were the most abundant and active at 9 pm. In addition, 10 p.m. Each night. To take advantage of this time, the team established the online flash sale to run from 7 p.m. at 7 a.m.

Weekday

Sunday is a big day for Case-Mate, but not in terms of sales.

“We saw that people were going to visit the site a lot on Sunday, but it would not turn out. Our thoughts were they go to the site, checking things out on Sunday, but on Monday they come back and actually buy the case they saw,” said DeFeo.

With this idea, the team established the campaign to launch on Monday, December 7.

flash-sale-4Image Source: casemateeurope.wordpress.com

Discount level

Case-Mate planned to promote a promotional code for a discount on the whole site during the sale. Once again, the team looked for their data to determine the best offer.

“We determined that the 30% discount is our ideal point for promotional offers,” said DeFeo.

Step 2. Create Landing Page

The theme of the campaign was based on a Gift-Mate Gift Guide created for the holidays. The guide focused on a single landing page and the team used this page to receive traffic for the flash sale.

These are the main characteristics of the page:

Product people

Case-Mate created eight characters to appear on the landing page, such as “the fashionista”, “the adventurer” and “the tween”. The page mixed images of these characters and visitors could click on arrows or the titles of the characters to navigate them.

Assortment of products

Each character corresponded to a different set of products. Dozens of products are displayed at the bottom of the page when a user clicks on one of the character images.

Banner image

The largest and most prominent text on the page was a logo alerting visitors who had come to the gift guide. This message corresponded to the emails that the team used to promote the campaign, but the page did not mention the promotional code. DeFeo says the team is considering reinforcing the sales message on landing pages in future campaigns.

flash-sale-5For all this, it is very important that companies apply marketing strategies and mechanisms of action so that flash sale are a reality in such a changing market that now speaks of things as proximity marketing, which is a factor to consider in the following days.

At Coreway Solution, we give you the best advice and advice so that your sales campaigns are effective and reach the target market segment. Hire professional web development services as well as online store development so you can take full advantage of these tools.